Strategic Planning Bring out the white boards and we'll drill down to basics: Goals; audiences and their information sources; messages; advantages; opportunities; obstacles; priorities; timeframes; budgets and success measurement. Then you get recommendations and a road map. From there, a smart, thorough strategic plan that does not confuse motion for progress.

Digital Platforms Websites have evolved from simple electronic brochures into digital platforms – powerful branding and communications engines that build databases, drive issues, build advocacy communities, engage social networks and showcase your work. At Ainsley Shea Potomac, we design, write, optimize, maintain and integrate them into your broader agenda.

Public Affairs and Issues Management Whether your issue hits the federal level, or you need a multi-state grassroots effort, Ainsley Shea has the experience and relationships to move key decision makers. Partnering with you, we craft and execute highly-effective strategies to target the Hill, government agencies, the executive branch, state capitals and home districts. We understand constituencies in the business, legal, labor, nonprofit and advocacy communities, and we are tactical enough to reach local and national media to speak to those constituencies. That's how we win for you.

Public Relations / Media Relations Some of us count the 14th Floor of the National Press Club as a second home. At Ainsley Shea Potomac, award-winning former broadcast and print journalists collaborate with hip, strategic social media experts to tell and sell your story to reporters, editors, producers and influential bloggers in D.C. and across the country.

Writing and Research Op-eds and articles published in major newspapers from the Washington Post to the New York Times to the Star Tribune; speeches cited by Bill Safire in "On Language" for humor and distributed by the Library of Congress for creativity; telephone books of testimony for members of Congress and witnesses; print, radio and TV scripts for award-winning documentaries and groundbreaking issue ads. Blogging and digital scripting the major sites look for. All with deep, pinpoint accurate research to back it all up.

Social Media The old 24-hour news cycle is down to 24 minutes. With digital information morphing by viral split-seconds, advancing and protecting your interests requires an integrated social media strategy that only begins with Twitter and Facebook. A plan that generates and maximizes opportunities, and counters forces out to damage your reputation, bring down your brand or misrepresent your cause.

Issue Advertising Do issue advocacy campaigns really work? Ask our client, who received an urgent call from a high administration official regarding our ad campaign on the Federal Page of the Washington Post. "We'll rescind the plan," she said, "if you'll cancel your *($&!!* Ad campaign."

Media Training Think you're prepared for the Fourth Estate? Let's see. Maybe we'll point microphones and TV lights in your face as you walk off the elevator. Or jam you in the most uncomfortable chair we can find, forget to offer you water, and just as you're sitting down, demand to know, "Do your products kill people? Hey, when you're going up against Chris Mathews or Bill O'Reilly, this is what friends do to help.

Crisis Communications It's 6:00 a.m. and suddenly newsies are setting up cameras on your lawn and in front of your office. Your cell phone is flashing multiple unrecognizable numbers. Someone's knocking at the door with a subpoena. Lawyers are on vacation. CNN is flashing "News Bulletin" at the bottom of the screen – followed by your name. First call: Ainsley Shea Potomac.